Top Takeaways from the 2024 Building Products Customer Workshop
In October, dozens of building material manufacturers and suppliers gathered for two days of collaboration at The Building Products Customer Workshop. Attendees partook in deep discussion and debate on how to define customers, how customer behaviors are impacting supplier and product decisions, and how to improve the interaction of sales and marketing. Ultimately, manufacturers and suppliers know they can’t just keep doing what they’ve done for the last couple of years. Consider the implications for your company regarding these hot takes: