Improved Strategy from Customized Research, Industry Expertise

You need more than numbers to make the best decision. Get deep insights with useful recommendations from research tailored for YOU backed by over 30 years of industry expertise.

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Qualitative and Quantitative Research Among Building Product Customers

Industry Expertise

We have over 30 years of experience creating custom market research for specialized industries. This expertise ensures you get proven research solutions combined with rich industry knowledge to help you keep up with shifting demands, new technologies and disruptive competitors.

Building & Construction

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Home Improvement

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Lawn & Ranch

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Get Answers From Hard to Reach Audiences

When you're trying to get in front of building product customers, finding answers to even the simplest questions can sometimes feel downright impossible.

Fortunately, our team has four decades of experience recruiting hard to reach building product customers, like tradespeople and suppliers, to conduct custom market research. Our market researchers also excel when studying specific segments of homeowners based on various attributes.

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Learn More About Our Process

Define & Customize

Qualify & Collect

Analysis & Action

We bring industry and category knowledge to your project, which gives you a head start by allowing us to start discussing your specific needs. Through our in-depth conversations, we’ll define a customized research approach that will produce detailed insights to drive informed strategic decisions. We’ll survey targeted, pre-screened, tightly-profiled respondents, and use their answers to analyze the data and build your report. We then apply over 150 years of combined industry knowledge to bring a deeper level of analysis and recommendations. You end up with data-driven insights supported by industry expertise that provide you with actionable recommendations.

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Get Digestible Insights

Go beyond raw number and big data. Get digestible insights to help you understand how to grow market share, what customers want, and how you can serve them better.

DATA-DRIVEN STRATEGIES

Our reports include actionable, data-driven, go-to-market strategies created specifically for you and your audience.

30+ YEARS OF EXPERIENCE

You need information you can rely on. With over 30 years of specialized industry experience, you can be sure the strategies you get come from the best.

Looking for regular insights? Simply fill out the form below to start receiving emails packed with research findings and industry takeaways from The Farnsworth Group.
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