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Construction Industry Outlook for Builders in 2025

Optimism is growing in the construction industry for 2025, with modest growth expected in new construction and significant opportunities in remodeling and repairs due to tight housing inventory and affordability challenges. Economic improvements, stable housing prices, and increasing consumer confidence are shaping market conditions, while contractors face labor shortages and heightened competition. Manufacturers can succeed by focusing on Pro loyalty, offering value-driven solutions, and adapting to the needs of a budget-sensitive market.

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Construction Industry Outlook for Builders in 2025

Optimism is growing in the construction industry for 2025, with modest growth expected in new construction and significant opportunities in remodeling and repairs due to tight housing inventory and affordability challenges. Economic improvements, stable housing prices, and increasing consumer confidence are shaping market conditions, while contractors face labor shortages and heightened competition. Manufacturers can succeed by focusing on Pro loyalty, offering value-driven solutions, and adapting to the needs of a budget-sensitive market.

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Building & Construction
Customer Usage and Attitude

Here's What You Missed at the 2025 Building Products Customer Workshop

In early December 2024, roughly 60 representatives from about 30 building product/tool brands and suppliers gathered at our annual Building Products Customer Workshop to network, learn about the current state of the industry, and understand how building product customers are behaving. As we round the corner into 2025, this workshop was designed to support building product marketing, brand, and sales leaders in determining their 2025 priorities.

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Customer Usage and Attitude
Home Improvement
Building & Construction
Lawn & Ranch

Residential Roofing Market Watch: Homeowner Trends in Roof Repair and Replacement

Roofing projects are a staple project when it comes to maintaining and protecting the value of a house, and homeowners depend heavily on professional contractors to help with repairs and replacements—from selecting and acquiring materials to performing the actual installations.‍ Here's a look at what homeowner trends are impacting the roofing industry in 2024:

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Home Improvement
Customer Usage and Attitude

5 Barriers to Adoption of Battery OPE in 2025

Battery-operated OPE remains popular but faces adoption challenges like performance perceptions, cost concerns, and battery life limitations. Understanding these barriers helps manufacturers adapt strategies to meet evolving consumer needs in 2025.

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Lawn & Ranch
Product Development
Customer Usage and Attitude

How Planned Purchases of OPE Have Changed Since COVID-19

The OPE market is showing signs of recovery, with planned purchases of lawn edgers, blowers, and ZTR mowers nearing pre-pandemic levels. Middle-aged homeowners drive demand, while gas-powered tools maintain their dominance despite rising interest in battery alternatives.

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Customer Usage and Attitude
Product Development
Lawn & Ranch

Market Research Sampling Approach for Hard-to-Reach Audiences: A Closer Look

Learn effective market research strategies to reach hard-to-find professionals in the building products industry, including phone sampling, mixed-mode surveys, and qualitative methods. Discover how these approaches deliver more accurate, high-quality data for better product decisions.

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Market Research Case Study
Brand Health
Customer Usage and Attitude

Market Watch: Trends in the Paint and Coatings Industry

Market reports point toward a paint and coatings industry that is returning to its pre-pandemic levels of stability and even projected to experience considerable growth over the next few years. 

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Home Improvement
Market Sizing
Customer Usage and Attitude

Windows & Doors Market Watch: 10 Trends in the Fenestration Industry

Doors and windows are two important elements of a building’s envelope and they directly affect how the structure performs on multiple fronts, not to mention the health and wellbeing of inhabitants. Here are a handful of trends influencing the fenestration industry over the next 5 years.

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Customer Usage and Attitude
Product Development
Market Sizing

How To Calculate Price Elasticity of Demand

When crafting a new product or enhancing an existing product, there's a major question that must be answered: how to price the product. Price elasticity of demand is one tool that can be researched to estimate the revenue that can potentially be achieved by changing the unit price of an existing product, or when introducing a new product to the market.

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Product Development

When to Use Max Diff vs. Conjoint Analysis in Market Research

During the process of collecting data for product development research, there are several different methodologies and techniques you can employ. Among the most popular is Conjoint Analysis. Another is Max Diff Analysis (otherwise known as Best Worst Analysis).

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Product Development

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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