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8 Key Market Trends Influencing Home Improvement Industry Spending in 2025

In general, the home improvement industry has grown significantly over the past couple of years. However, the numbers tell a much more nuanced story regarding the growth, scale of competition and emerging trends within the market.

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Top Homeowner Health and Safety Insights from 2024 Healthy Home Study

As ‘Healthy Homes’ are becoming a more common trend in our industry, we conducted a study, along with our partners at the Joint Center for Housing Studies at Harvard, with homeowners and renters to better understand how they define, perceive and interact with healthy home products, issues and solutions.

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Building & Construction
Home Improvement

8 Key Market Trends Influencing Home Improvement Industry Spending in 2025

In general, the home improvement industry has grown significantly over the past couple of years. However, the numbers tell a much more nuanced story regarding the growth, scale of competition and emerging trends within the market.

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Market Sizing
Home Improvement

DIY, DIFM, and PRO Home Improvement Trends from Q4 2024

2023 began with homeowners and pros reporting low confidence and expectations for the home improvement industry. Now, pro and homeowner sentiments are changing. Here's a look into what we are seeing:

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Home Improvement
Customer Usage and Attitude

5 Key Takeaways from 2025 Spring Trade Shows

The first quarter is busy for the building and home improvement industry, with over 20 trade shows. The Farnsworth Group attends many of these events, connecting with industry leaders to discuss key trends. Here's what kept coming up in conversations:

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Building & Construction
Home Improvement
Lawn & Ranch

How Manufacturers Should Support Trade Professionals to Meet Market Demands for Healthy Homes, Energy Efficiency, and Sustainability

Homeowners are prioritizing healthier, more energy-efficient homes, but cost and contractor training remain key challenges. Our latest research explores market trends, homeowner demand, and opportunities for manufacturers to drive adoption.

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Product Development
Home Improvement

Homeowner Trends Regarding Energy Efficiency, Sustainability, and Green Remodeling Projects

Homeowners are increasingly interested in energy efficiency and sustainability, but cost remains a major barrier to action. Our latest research with the Harvard Joint Center for Housing Studies reveals key homeowner concerns, top green home improvement trends, and the role of affordability in decision-making. Learn how manufacturers can navigate these shifting attitudes.

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Home Improvement
Customer Usage and Attitude

Navigating Advanced Analytics in Exploratory Market Research

The way a survey is designed plays a huge role in what can be learned from the data. Exploratory market research seeks to discover patterns, motivations, and behaviors that may not be immediately obvious.

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Customer Usage and Attitude

Construction Industry Outlook for Builders in 2025

Optimism is growing in the construction industry for 2025, with modest growth expected in new construction and significant opportunities in remodeling and repairs due to tight housing inventory and affordability challenges. Economic improvements, stable housing prices, and increasing consumer confidence are shaping market conditions, while contractors face labor shortages and heightened competition. Manufacturers can succeed by focusing on Pro loyalty, offering value-driven solutions, and adapting to the needs of a budget-sensitive market.

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Building & Construction
Customer Usage and Attitude

Here's What You Missed at the 2025 Building Products Customer Workshop

In early December 2024, roughly 60 representatives from about 30 building product/tool brands and suppliers gathered at our annual Building Products Customer Workshop to network, learn about the current state of the industry, and understand how building product customers are behaving. As we round the corner into 2025, this workshop was designed to support building product marketing, brand, and sales leaders in determining their 2025 priorities.

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Customer Usage and Attitude
Home Improvement
Building & Construction
Lawn & Ranch

5 Barriers to Adoption of Battery OPE in 2025

Battery-operated OPE remains popular but faces adoption challenges like performance perceptions, cost concerns, and battery life limitations. Understanding these barriers helps manufacturers adapt strategies to meet evolving consumer needs in 2025.

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Lawn & Ranch
Product Development
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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