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Shop Talk: Ensuring Data Quality When Researching Homeowners, Tradesmen, and Specialty-Channel Audiences

Researching contractors, dealers, and specialty-channel audiences presents growing data quality challenges. This Shop Talk discussion explores why online panels fall short for pro research and how mixed-mode methodologies help ensure reliable, high-integrity insights.

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Top 8 Trends Impacting Solar, Generators, and Alternative Energy Product Demand in 2026

The energy landscape is evolving, both in the United States and on a global scale. Influenced by emerging clean energy technologies, the geopolitical climate, an aging housing inventory, and varying customer opinions, attitudes and behaviors toward alternative energy sources, more change can be expected in 2026. Learn what questions you should be asking to gain insights on how to grow in this market.

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Customer Usage and Attitude
Home Improvement
Building & Construction

Shop Talk: Ensuring Data Quality When Researching Homeowners, Tradesmen, and Specialty-Channel Audiences

Researching contractors, dealers, and specialty-channel audiences presents growing data quality challenges. This Shop Talk discussion explores why online panels fall short for pro research and how mixed-mode methodologies help ensure reliable, high-integrity insights.

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Customer Usage and Attitude
Brand Health

Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry (2026-2028)

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

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Home Improvement
Customer Usage and Attitude
Market Sizing

[Case Study] Understanding Bath Fixtures Purchase Journey Among Homeowners

A leading manufacturer of bathroom hardware wanted to expand its understanding of homeowner behavior in the purchase process. While they had clear insights into pro purchasing channels and decision-making, they needed to better understand how end-users, the homeowners themselves, approach the purchase and installation of bath fixtures. Here's how we helped:

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Market Research Case Study
Customer Usage and Attitude

Eric Voyer Joins The Farnsworth Group to Serve as Director and Senior Consultant

The Farnsworth Group is pleased to announce that Eric Voyer has joined our team as Director and Senior Consultant. In this role, Eric will focus on client engagement and support, project design and execution.

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Top Takes From The 2026 Building Products Customer Workshop: Key Insights for a Shifting Market

This year’s Building Products Customer Workshop once again brought product, brand, sales and marketing leaders in the building products industry together to discuss what’s changing, what’s constant, and how building product brands can best connect with their audience to drive growth in 2026. Here are some top takes:

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Customer Usage and Attitude
Building & Construction
Home Improvement

Top Insights for Improving Customer Loyalty for Hand Tools

Explore how quality, convenience, and brand reputation influence customer loyalty in the hand tools market. This blog shares key insights from Farnsworth Group research to help manufacturers align product development, marketing, and channel strategy with evolving customer needs in a competitive category.

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Market Sizing
Customer Usage and Attitude
Brand Health
Building & Construction

SOLD OUT | The 2026 Building Products Customer Workshop

We are excited to announce that the 2026 Building Products Customer Workshop has officially sold out! Interest in this event has grown every year, and seats are filling more quickly. Be the first to know when registration opens for 2027 by signing up to get notified.

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Building & Construction
Home Improvement
Customer Usage and Attitude

What Forces are Truly Driving Home Improvement Spending in the U.S. Today?

Explore key drivers of home improvement spending in the U.S., based on exclusive analysis of the American Housing Survey. This blog reveals how income, home value, generational trends, and neighborhood factors influence remodeling behavior—and what these insights mean for brands serving today’s evolving homeowner market.

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Home Improvement
Market Sizing

6 Reasons Why Market Growth is Forecasted to Rebound for Insulation, Waterproofing, and Weatherization Products in 2026

With growth expected over the next few years for weatherization, insulation, and waterproofing products, there are going to be new opportunities for weatherization and insulation manufacturers and distributors to meet changing demand and acquire a larger share of the market.

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Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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