How To Address the Halo Effect Bias in Your Brand Health Study
Business, especially large brands, see the Halo Effect bias when customers associate a brand positively and as a result feel that same positive connection extended to every product sold, regardless of its features or release. For example, Makita power tools have developed a strong perception of being fit for professionals and craftsmen because of their durability, while Ryobi power tools often appeal to entry level DIYers and handy homeowners because they’re cost-effective and a lower barrier to entry for the average homeowner.
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