Learn how accurate data on the number of home builders in the U.S. can drive better decisions for the building products industry. This post explores how combining industry data, expert insights, and reliable sources helps stakeholders navigate market sizing and make informed choices about product usage, target audiences, and growth opportunities.
Learn effective market research strategies to reach hard-to-find professionals in the building products industry, including phone sampling, mixed-mode surveys, and qualitative methods. Discover how these approaches deliver more accurate, high-quality data for better product decisions.
Based on recommendations provided by The Farnsworth Group based, this manufacturer was able to make better tactical decisions across divisions regarding their customer targeting and product strategies that will be used to increase their share and overall sales in the power tools category.
Here are five examples from real market research studies commissioned by building products manufacturers and retailers where, had our analysts at The Farnsworth Group not used advanced data cleansing techniques to preserve data accuracy, the results and recommendations of the study would have suggested the wrong corporate business strategies, costing millions of dollars.
As a result of this custom market research study, this client walked away with a definitive understanding of which product packaging color scheme was most preferred by customers. Here's how The Farnsworth Group's straightforward approach enabled a clearly discernable “winner” from each of the choices:
A leading manufacturer of fastening products sought to measure their share of the market among PRO and DIY customer segments. In order to keep an accurate pulse on their brand share and what’s driving purchase decisions, this manufacture commissioned annual custom brand health market research studies in conjunction with customer usage & attitude research from our team at The Farnsworth Group. Here's how we did.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
