Position your marketing, brand, channel and product teams for success by knowing who to target, what to promote, where, and when to say it to influence customers. Once you understand these fundamentals, gained from customer experience insights, you’ll have the foundation to create a holistic strategy that’ll set your numbers soaring.
Conducting Customer Behaviors and Usage Market Research not only ensures that you get high-quality data from real customers you want to talk to, but it also guides product development and marketing by indicating what’s most important to the customer, narrowing your focus. Our path to purchase insights allow you to assess a customer’s decision making behavior throughout the purchase process, creating a path to distinguish what really drives and motivates customers’ decisions across their shopping and purchasing journey.
In essence, it answers the five Ws: who, what, when, where and why. With this information, your marketing strategies can be individually tailored to your audience’s wants. Create more sales opportunities while meeting customer requirements.
Product Use identifies who is buying, what products are being purchased and how often. This information is a critical piece to understanding market potential and overall purchase incidence, which is needed to craft realistic sales budgets and define opportunity.
Channel Use determines where and how purchases are made (i.e. in-store vs. online, distributor or dealer, direct, etc.). It informs channel strategy to ensure that your distribution aligns with sales opportunities.
Discovery includes the following features:
Channel selection tells you why your customers shop for your product at specific suppliers. Channel satisfaction captures feedback on how well your channel partners are meeting customer needs. Together, you’ll understand how your channel partners can capitalize on retailers’ strengths and weaknesses, increasing their (and your) market share.
Concept Testing includes the following features:
Product selection & satisfaction captures feedback on why products are selected and determines which attributes of a product impact overall satisfaction. This helps you understand which attributes are essential, which can help you differentiate and which you should avoid in order to prioritize sales, marketing and product development efforts.
Concept Testing includes the following features:
Discover where customers seek out information that impacts their decision and what information is most influential, whether it’s digital research, in-store or peer-to-peer recommendations. These insights will help your marketing and sales teams incorporate key sales mediums into their process.
Pricing Elasticity and Feature Valuation includes the following features:
Product Use identifies who is buying, what products are being purchased and how often. This information is a critical piece to understanding market potential and overall purchase incidence, which is needed to craft realistic sales budgets and define opportunity.
Channel Use determines where and how purchases are made (i.e. in-store vs. online, distributor or dealer, direct, etc.). It informs channel strategy to ensure that your distribution aligns with sales opportunities.
Channel selection tells you why your customers shop for your product at specific suppliers. Channel satisfaction captures feedback on how well your channel partners are meeting customer needs. Together, you’ll understand how your channel partners can capitalize on retailers’ strengths and weaknesses, increasing their (and your) market share.
Product selection & satisfaction captures feedback on why products are selected and determines which attributes of a product impact overall satisfaction. This helps you understand which attributes are essential, which can help you differentiate and which you should avoid in order to prioritize sales, marketing and product development efforts.
Discover where customers seek out information that impacts their decision and what information is most influential, whether it’s digital research, in-store or peer-to-peer recommendations. These insights will help your marketing and sales teams incorporate key sales mediums into their process.
In these real research projects, you can clearly see where the recommendations given to the client would have been wrong had our team not gone through The Farnsworth Group's industry leading approach to data quality and cleansing, which is necessary to rid erroneous responses from our clients' data set.
Here's what we found:
We bring industry and category knowledge to your project, which gives you a head start by allowing us to start discussing your specific needs. Through our in-depth conversations, we’ll define a customized research approach that will produce detailed insights to drive informed strategic decisions. We’ll survey targeted, pre-screened, tightly-profiled respondents, and use their answers to analyze the data and build your report. We then apply over 150 years of combined industry knowledge to bring a deeper level of analysis and recommendations. You end up with data-driven insights supported by industry expertise that provide you with actionable recommendations.
Understand the researching, shopping, and purchasing behaviors of Pro and DIY customers. This will ensure you and your teams can better position your products in a compelling and appealing way.
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