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Market Research Case Study

[Case Study] Segmentation and Opportunity of the Pro Installation Market

A leading cabinet manufacturer sought to define which contractor market segments offered the greatest customer potential that aligned with their position in the market, and which installers have the strongest influence on the brand offaucet used in a project. Here's how we did.

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Home Improvement
Market Research Case Study
Market Sizing

[Case Study] Product Concept Evaluation for New Work-from-Home Solutions

A growing manufacturer that produces insulation, trim, and other building product categories sought to understand the how their products can provide solutions related to working from home and schooling from home. To have concrete insights to inform decisions, this company commissioned a custom market research project from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Product Development

[Case Study] Concept Testing and Pricing Perceptions

A manufacturer of bathroom and kitchen faucets sought to determine the viability of bringing to market a new type of kitchen faucet targeted for adoption among DIYers specifically. In order to mitigate the risk of loss and market failure, this manufacturer commissioned a product concept testing research project from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Product Development

[Case Study] Manufacturer Conducts Brand Health Market Research to Measure Brand Awareness and Brand Share

A leading fixtures manufacturer needed to quantify their brand awareness and brand usage collectively to monitor their brand health among trade Professionals and Consumers. This would enable their channel, marketing, and product teams to understand specific ways their brand could improve go-to-market strategies.

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Home Improvement
Market Research Case Study
Brand Health

[Case Study] Understanding Customer Attitudes Towards Different Brand Positioning Statements

A leading caulk and sealant manufacturer needed to understand which value statement resonated with Pros and Homeowners best to increase share of wallet among this competitive product category. Here's how we did.

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Building & Construction
Market Research Case Study
Customer Usage and Attitude

[Case Study] Qualitative Concept Screening Among Homeowners

A leading manufacturer of outdoor power equipment was in the product development phase to improve their product line in order to increase purchase intent and overall share at home centers. The Farnsworth Group defined the top concept, highlighted why that concept was preferred and identified the key design elements of that concept that could be utilized or combined with other features/concepts to create the ideal product. 

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Product Development
Market Research Case Study

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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