[Case Study] Building Materials Supplier Brand Health Research
A leading building materials supplier in Canada, wanted to capture brand awareness, perceptions and use of their stores among contractors to better understand their brand equity and positioning. Results were used by the supplier to better determine what is needed to capture the contractor's business. This included areas that were a current focus, but insights also revealed several areas the supplier was failing to deliver, whereby recommendations were provided in how to adjust in order to better compete against alternatives.
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