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Shop Talk: NAHB on What Today's Economic Signals Mean for Housing and Home Improvement Markets

In this Shop Talk discussion, Grant Farnsworth is joined by Danushka Nanayakkara, Assistant Vice President for Forecasting at the National Association of Home Builders (NAHB), to examine the latest economic data and its implications for housing demand. They explore rising inflation, Federal Reserve policy expectations, mortgage rate forecasts, affordability challenges, household balance sheets, and the outlook for remodeling activity.

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Best Practices for Conducting Qualitative Interviews for Market Research

Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

In Q2-2024 Independent Home Improvement Retailers Report Profitability Improvements but Slower Sales

Get the latest insights from the Q2 2024 Independent Retailer Index, a quarterly report in partnership with NHPA, analyzing key business trends like sales, profit margins, and inventory investments for independent home improvement retailers. Understand market challenges, future expectations, and how these insights compare with big-box stores like Lowe's and Home Depot.

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Home Improvement
Market Sizing

Home Organization Products Demand Expected to Be Strong in 2025-2028

As homes become smaller and more multifunctional, demand for home organization products is expected to rise through 2028. Higher housing costs and evolving lifestyles are driving consumers to seek versatile storage solutions to maximize their spaces.

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Customer Usage and Attitude
Home Improvement
Product Development

The Need for Building Products and Home Improvement Brands to Steal Brand Share in a Flat Market

To grow sales in a flat market, you must first figure out your brand equity and how you can help it reach its full potential. Here are a few ways to increase brand share within the home improvement market.

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Market Sizing
Brand Health
Home Improvement

5 Real Examples Proving How Sample Quality Is The Difference Between Right and Wrong Corporate Strategy

Here are five examples from real market research studies commissioned by building products manufacturers and retailers where, had our analysts at The Farnsworth Group not used advanced data cleansing techniques to preserve data accuracy, the results and recommendations of the study would have suggested the wrong corporate business strategies, costing millions of dollars.

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Market Research Case Study

Q3 2024 Contractor Sentiments Positive Based on Latest Study Findings

Though consumer confidence is still in what our analysts classify as “uncertain” territory, we may soon be coming out of a holding pattern for many homeowners that want to do a home improvement or remodel project but have yet to act on those desires. The Farnsworth Contractor Index for Q3 suggest pros may also be seeing some increasing optimism with homeowners.

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Home Improvement
Customer Usage and Attitude

Impacts of Dealer Consolidation on The Building Products Industry with Craig Webb [VIDEO]

Craig Webb joins Grant Farnsworth is this "Shop Talk" to discuss the latest figures in dealer consolidation activity in the building products industry and it implications. Plus, they explore the reasons behind the increase in acquisitions and discuss the challenges faced by dealers today.

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Building & Construction
Market Sizing

Home Improvement Product Purchasing Trends Among Light, Moderate, and Heavy DIYers

When looking at DIY homeowners and how to connect with them as a building products brand, it can be helpful to categorize these customers into three distinct segments - Light, Moderate, and Heavy DIYers. Take a look at these distinctions in how each segment behaves:

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Home Improvement
Customer Usage and Attitude

Study Finds Residential Contractor Revenues Up 6 to 10 Percent Compared to Last Year

Q1 of 2024 results from the Farnsworth Quarterly Contractor Index are now available to download with positive indications for Pros. The supply and demand fundamentals also continue to suggest that good times are ahead. Here's what contractors are telling us:

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Study Finds Material Prices Continuing to Drive Trade-Offs During Home Improvement Projects

Historically, our Farnsworth Contractor Index data shows that the second quarter often sees a positive bump in contractor activity and subsequent building material sales. However, this is not the case we see for Q2 of 2024. As homeowners are in a position to make trade-offs, competition levels remains elevated across the channel. In Q2 of 2024, Pro sentiments on business factors related to competition levels have continued on trend with what our team reported on for Q1 of 2024.

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Home Improvement
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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