Shifting Pro Brand Behaviors
What was once an industry that relied on brand loyalty and relationships may now be one that is centered on who has the right products at the right time and how they are able to deliver them. In today’s ever-changing COVID-influenced environment, customers are willing to explore new product offerings, brands and suppliers solely based on availability.While this idea isn’t new, the importance of availability and the near-term challenges of supply chain, means the impacts will be felt this year and likely beyond.
