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Home Improvement

Large Kitchen Appliances Market Watch: Trends in Consumer Purchase of Stovetops, Refrigerators and Dishwashers

With the emerging consumer shift in 2023 towards repair and remodel focused projects, discretionary purchases of appliances may be put on hold, or result in trading down, but necessary replacement of appliances will continue. Here's more on this and other trends in the Consumer Large Appliance category:

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Customer Usage and Attitude
Home Improvement

How to Gain Share of the DIY Home Improvement Market

Because of inflation, the rapid pace of growth in DIY home improvement spending slowed down in 2023 for many product categories. This makes it imperative for building materials companies to be intentional and strategic when looking for ways to expand their market share. In other words, you’ll have to compete again. Here's how to get the upper hand:

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Home Improvement
Market Sizing

[Case Study] Construction Adhesive Brand Health Tracker

A leading manufacturer of fastening products sought to measure their share of the market among PRO and DIY customer segments. In order to keep an accurate pulse on their brand share and what’s driving purchase decisions, this manufacture commissioned annual custom brand health market research studies in conjunction with customer usage & attitude research from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Customer Usage and Attitude
Brand Health

[Case Study] Segmentation and Opportunity of the Pro Installation Market

A leading cabinet manufacturer sought to define which contractor market segments offered the greatest customer potential that aligned with their position in the market, and which installers have the strongest influence on the brand offaucet used in a project. Here's how we did.

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Home Improvement
Market Research Case Study
Market Sizing

[Case Study] Product Concept Evaluation for New Work-from-Home Solutions

A growing manufacturer that produces insulation, trim, and other building product categories sought to understand the how their products can provide solutions related to working from home and schooling from home. To have concrete insights to inform decisions, this company commissioned a custom market research project from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Product Development

[Case Study] Concept Testing and Pricing Perceptions

A manufacturer of bathroom and kitchen faucets sought to determine the viability of bringing to market a new type of kitchen faucet targeted for adoption among DIYers specifically. In order to mitigate the risk of loss and market failure, this manufacturer commissioned a product concept testing research project from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Product Development

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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