For the past 8 years, our researchers at The Farnsworth Group have kept a watchful eye on consumer attitudes and use of gas versus battery outdoor power equipment options. Now available is our 2024 update to this ongoing study. Here's a glimpse of what the latest study of consumers uncovered:
While the perception gap between gas-powered and battery-powered equipment has been narrowing. Across 13 attributes, gas is perceived as performing better in 8 categories, but year over year, we're seeing the perception gap shrinking.
The top three concerns that consumers have remain to be that the batteries: 1. Don't last long enough to finish the job 2. Don't have enough power 3. Are too expensive
Battery versus gas aside, across eight distinct product types we're seeing the incidence of consumers who plan to purchase outdoor power equipment return to pre-covid levels, reporting expected increases in 2025 and beyond.
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