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Dig Deeper into Specific Categories

Download the full PDF with more details on all product categories and dig into the categories that matter most to you. Use these findings to understand Contractor Brand preference and feature importance across major brands.

Better Inform Your Brand Metrics, Go-To-Market Strategy, and Product Line Reviews

The information in the above reports are a high level look into how Pros think about your brand and weight attribute importance when making purchase decisions.

These complimentary reports do not have customer usage & attitude information like channel behaviors, product selection factors, and information needs during shopping.  Deriving insights on those customer behaviors is work we do for building product manufacturers and distributors to provide detailed insights that inform better go-to-market strategies. Custom brand health market research is how you will be able to get the deepest insights into your own brand and how your target market perceives you.

The Farnsworth Group has been providing custom market intelligence for the building products, home improvement, and lawn & ranch company executives for over 30 years. In fact, it's all we do. Simply schedule a chat at your convenience and we can address the questions you have top of mind.

Get Custom Market Research

When you have decisions to make for your building products operation, you need those decisions to be informed by thorough and up-to-date information.

That means not only taking a look at what is going in the home improvement industry as a whole but also customizing your market research to get a better understanding of the “why” behind the “what.” In other words, it’s not just about getting a depth of data, but exploring the nuances driving changes and behaviors in the metrics as well. From there, you and your marketing, sales, channel, and products team determine how it applies specifically to your company, customers or products.

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