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2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

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6 Months of Tracking Contractors During COVID – Where We Are Now

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY behaviors being impacted by COVID-19 on a weekly basis. Six months later we have learned several important results.

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Building & Construction
Home Improvement

Case Study: ITW Brands

ITW Brands was formed in 1992 as a decentralized business unit of Illinois Tool Works Inc. Based outside of Chicago, Illinois, ITW Brands was created to meet the growing demand from consumers and remodeling contractors for high-quality home improvement and do-it-yourself construction products.

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Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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