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Brand Health

Business Research Methods: Best Use Cases of Mixed Mode Surveys (Online and Phone)

Mixed-mode research commonly refers to using more than one market research method for the same task, like using online surveys and phone interviews in the same research project. The most suitable mode of data collection varies depending on the purpose of the research, the size of your sample group, and your resources.

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Brand Health
Customer Usage and Attitude
Market Sizing
Product Development

How Much Does Primary Market Research Cost

In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. Read more for the factors that contribute to overall market research cost.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

How to Measure Brand Awareness and Overall Brand Health

There are several quantitative and qualitative metrics to measure brand awareness across a variety of distribution channels, including brand rankings, net promoter scores and market matching.

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Brand Health

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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