As a technical editor in market research, I edit and review my fair share of questionnaires. We, as a firm, also spend a lot of time thinking about how to make questionnaires better. If your company is exploring how to conduct market research, you’re probably thinking about this, too.
In todays competitive marketplace you need an edge up on your competitors. Effective market research helps to ensure you are securing effective and relevant information for your company. Read here to learn what to look for in an excellent market research firm.
Market research can propel you ahead of the competition by providing detailed information about your customers. By not using market research to get a deeper understanding of your customer, you risk falling behind competitors who do.
People often ask if product management is a rewarding career. The answer depends on who you ask. As a former product manager, I would say “Definitely yes!”
We’ve talked before about homeowner attitudes towards battery and gas-powered Outdoor Power Equipment (OPE). We found that younger homeowners have a more positive view of battery OPE than older generations and that doubts about battery OPE’s run-time remain.
When deciding which trade shows to attend, size and scope can be important factors. It’s easy to assume broad industry shows are better than niche shows because they offer more exposure. Or maybe you think niche shows are superior because they guarantee attendees who are involved in your product category. The truth is, the best type of show is one that suits your company’s objectives.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
