DIY Behaviors in Outdoor Power Equipment: Part 1 - Battery vs Gas Purchases
The outdoor power equipment industry has grown steadily over the past several years to reach a total market size of $61 billion in 2018. It’s projected to continue expanding in the next few years, hitting $71 billion by 2022. To better understand consumer OPE purchasing habits, The Farnsworth Group conducted a trended study among 609 homeowners with even representation across Millennials, Gen Xers, and Boomers.
