You want to provide a reason—backed by data— why distributors should continue to carry your SKUs. The most effective way to prepare for a product line review is to conduct pertinent market research beforehand so you can successfully negotiate for the outcomes you want.
Millennials now form a significant portion of the professional workforce, including contractors. Here's what to know about this segment of building products buyers.
Architects have a specific lens they utilize when designing a new construction project that impacts how they research, evaluate, select and source building materials and other products. As a manufacturer, it’s important to understand what this process typically looks like.
In a nutshell, here’s what you need to know about how specialty tradespeople are shopping for, and ultimately purchasing products in 2024 based on findings in The Farnsworth Group’s Building Products Customer Guide.
Because TURF analysis tells us what combination of attributes for the product will reach the widest unique audience, it can be utilized to optimize your marketing and product development strategies.
Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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