Blog

FEATURED BLOG

2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

READ NOW

Considerations for Capturing Homeowner Demand in the Decking, Fencing and Railing Markets

The decking, fencing and railing markets are all expected to increase in size in the next 5-10 years. With repair and remodel activity continuing to drive demand, outdoor projects are becoming more frequent. With advances in technology, decking, fencing, and railings are also becoming more affordable. With increasing homeowner interest in these kinds of projects, there is plenty of room to innovate and capture share of wallet in these product categories.

Read More
Home Improvement

DIY, DIFM, and PRO Home Improvement Trends from Q3 2023

2023 began with homeowners and pros reporting low confidence and expectations for the home improvement industry. Now, pro and homeowner sentiments are changing. Here's a look into what we are seeing:

Read More
Home Improvement
Customer Usage and Attitude

Building Materials Market Outlook for Builders in 2024

Current market conditions are driving different customer behaviors than we saw back in 2021 and 2022. Themes in customer behavior that began to emerge in 2023 will continue to become more pronounced in 2024 shopping and purchasing behaviors. Here is a closer look at the macro-economic factors currently affecting the building materials industry and the 2024 outlook for builders, remodelers, and GCs.

Read More
Building & Construction
Customer Usage and Attitude

How to Track Your Brand Health and Monitor Gap Performance

Those that actively monitor their brand health are able to identify issues early on, such as negative customer sentiment or declining market share, and take measures to address them. Brand health metrics provide valuable insights into your market position, consumer perceptions and preferences, and overall performance.

Read More
Brand Health

Large Kitchen Appliances Market Watch: Trends in Consumer Purchase of Stovetops, Refrigerators and Dishwashers

With the emerging consumer shift in 2023 towards repair and remodel focused projects, discretionary purchases of appliances may be put on hold, or result in trading down, but necessary replacement of appliances will continue. Here's more on this and other trends in the Consumer Large Appliance category:

Read More
Customer Usage and Attitude
Home Improvement

9 in 10 Pros Are Satisfied When They Switch Brands

As observed in the 2023 Building Products Customer study, and again in the 2024 study, 9 in 10 builders and remodelers studied reported high satisfaction rates when they switched brands.

Read More
Brand Health
Customer Usage and Attitude

How To Address the Halo Effect Bias in Your Brand Health Study

Business, especially large brands, see the Halo Effect bias when customers associate a brand positively and as a result feel that same positive connection extended to every product sold, regardless of its features or release. For example, Makita power tools have developed a strong perception of being fit for professionals and craftsmen because of their durability, while Ryobi power tools often appeal to entry level DIYers and handy homeowners because they’re cost-effective and a lower barrier to entry for the average homeowner.

Read More
Brand Health

How to Use Triangulation in Qualitative Research To Understand Respondent Themes

Triangulating data in research involves combining multiple sources, methods, or perspectives to ensure the credibility, validity, and reliability of findings. Here's a step-by-step guide on how to triangulate data in research:

Read More
Customer Usage and Attitude

Making Sense of Historical Housing Starts Data in Building Product Development Discussions

You can apply historical housing starts data to guide business decisions regarding the best audience to target for sales and marketing, where and when customers are using products, and growth potential.

Read More
Building & Construction
Product Development
Market Sizing

Top Takeaways from the 2024 Building Products Customer Workshop

In October, dozens of building material manufacturers and suppliers gathered for two days of collaboration at The Building Products Customer Workshop. Attendees partook in deep discussion and debate on how to define customers, how customer behaviors are impacting supplier and product decisions, and how to improve the interaction of sales and marketing. Ultimately, manufacturers and suppliers know they can’t just keep doing what they’ve done for the last couple of years. Consider the implications for your company regarding these hot takes:

Read More
Product Development

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES