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Shop Talk: Ensuring Data Quality When Researching Homeowners, Tradesmen, and Specialty-Channel Audiences

Researching contractors, dealers, and specialty-channel audiences presents growing data quality challenges. This Shop Talk discussion explores why online panels fall short for pro research and how mixed-mode methodologies help ensure reliable, high-integrity insights.

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How Much Does Primary Market Research Cost in 2025

In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. Read more for the factors that contribute to overall market research cost.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

How To Calculate Price Elasticity of Demand

When crafting a new product or enhancing an existing product, there's a major question that must be answered: how to price the product. Price elasticity of demand is one tool that can be researched to estimate the revenue that can potentially be achieved by changing the unit price of an existing product, or when introducing a new product to the market.

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Product Development

Navigating Advanced Analytics in Exploratory Market Research

The way a survey is designed plays a huge role in what can be learned from the data. Exploratory market research seeks to discover patterns, motivations, and behaviors that may not be immediately obvious.

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Customer Usage and Attitude

8 Key Market Trends Influencing Home Improvement Industry Spending in 2025

In general, the home improvement industry has grown significantly over the past couple of years. However, the numbers tell a much more nuanced story regarding the growth, scale of competition and emerging trends within the market.

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Market Sizing
Home Improvement

5 Key Takeaways from 2025 Spring Trade Shows

The first quarter is busy for the building and home improvement industry, with over 20 trade shows. The Farnsworth Group attends many of these events, connecting with industry leaders to discuss key trends. Here's what kept coming up in conversations:

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Building & Construction
Home Improvement
Lawn & Ranch

Power Tools: 2025 Market Trends and 5 Year Market Forecast

U.S. power tool sales are forecasted to shrink in 2025 but are expected to rebound with a positive growth from 2026 through 2029. Brands must focus on innovation, sustainability, and safety to meet the evolving preferences of professional and DIY consumers.

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Customer Usage and Attitude
Product Development
Building & Construction

DIY, DIFM, and PRO Home Improvement Trends from Q4 2024

2023 began with homeowners and pros reporting low confidence and expectations for the home improvement industry. Now, pro and homeowner sentiments are changing. Here's a look into what we are seeing:

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Home Improvement
Customer Usage and Attitude

Construction Industry Outlook for Builders in 2025

Optimism is growing in the construction industry for 2025, with modest growth expected in new construction and significant opportunities in remodeling and repairs due to tight housing inventory and affordability challenges. Economic improvements, stable housing prices, and increasing consumer confidence are shaping market conditions, while contractors face labor shortages and heightened competition. Manufacturers can succeed by focusing on Pro loyalty, offering value-driven solutions, and adapting to the needs of a budget-sensitive market.

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Building & Construction
Customer Usage and Attitude

Here's What You Missed at the 2025 Building Products Customer Workshop

In early December 2024, roughly 60 representatives from about 30 building product/tool brands and suppliers gathered at our annual Building Products Customer Workshop to network, learn about the current state of the industry, and understand how building product customers are behaving. As we round the corner into 2025, this workshop was designed to support building product marketing, brand, and sales leaders in determining their 2025 priorities.

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Customer Usage and Attitude
Home Improvement
Building & Construction
Lawn & Ranch

5 Barriers to Adoption of Battery OPE in 2025

Battery-operated OPE remains popular but faces adoption challenges like performance perceptions, cost concerns, and battery life limitations. Understanding these barriers helps manufacturers adapt strategies to meet evolving consumer needs in 2025.

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Lawn & Ranch
Product Development
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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