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Top Takes From The 2026 Building Products Customer Workshop: Key Insights for a Shifting Market

This year’s Building Products Customer Workshop once again brought product, brand, sales and marketing leaders in the building products industry together to discuss what’s changing, what’s constant, and how building product brands can best connect with their audience to drive growth in 2026. Here are some top takes:

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Stated versus Derived Importance in Key Driver Analysis During Usage & Attitude Research

When conducting a key drivers analysis for your building products company, it’s helpful to know what factors often drive customers’ decision-making and bring any assumptions up for validation or debunking. And be sure to get detailed. “Durable” is generic, but “Last 10 years without repair” will provide you with deeper insights and recommendations.

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Customer Usage and Attitude
Brand Health

How to Conduct Market Sizing Research for Home Improvement Products

Market sizing and structure research also enables you to identify new opportunities for acquisition, distribution and growth by forecasting and strategizing in an insightful way.

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Market Sizing
Building & Construction

7 Reasons Why the Major Home Appliance Market is Forecasted to Grow between 2025 and 2028

Like a majority of product categories, large home appliances have struggled in terms of market growth recently in part due to availability constraints, limited consumer need, and pull forward purchases over the last 2-3 years combined with long life cycles. Looking ahead into 2025 and beyond, the market forecast is more positive...

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Market Sizing
Product Development
Customer Usage and Attitude

Best Practices for Conducting Qualitative Interviews for Market Research

Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

In Q2-2024 Independent Home Improvement Retailers Report Profitability Improvements but Slower Sales

Get the latest insights from the Q2 2024 Independent Retailer Index, a quarterly report in partnership with NHPA, analyzing key business trends like sales, profit margins, and inventory investments for independent home improvement retailers. Understand market challenges, future expectations, and how these insights compare with big-box stores like Lowe's and Home Depot.

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Home Improvement
Market Sizing

Home Organization Products Demand Expected to Be Strong in 2025-2028

As homes become smaller and more multifunctional, demand for home organization products is expected to rise through 2028. Higher housing costs and evolving lifestyles are driving consumers to seek versatile storage solutions to maximize their spaces.

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Customer Usage and Attitude
Home Improvement
Product Development

The Need for Building Products and Home Improvement Brands to Steal Brand Share in a Flat Market

To grow sales in a flat market, you must first figure out your brand equity and how you can help it reach its full potential. Here are a few ways to increase brand share within the home improvement market.

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Market Sizing
Brand Health
Home Improvement

5 Real Examples Proving How Sample Quality Is The Difference Between Right and Wrong Corporate Strategy

Here are five examples from real market research studies commissioned by building products manufacturers and retailers where, had our analysts at The Farnsworth Group not used advanced data cleansing techniques to preserve data accuracy, the results and recommendations of the study would have suggested the wrong corporate business strategies, costing millions of dollars.

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Market Research Case Study

Q3 2024 Contractor Sentiments Positive Based on Latest Study Findings

Though consumer confidence is still in what our analysts classify as “uncertain” territory, we may soon be coming out of a holding pattern for many homeowners that want to do a home improvement or remodel project but have yet to act on those desires. The Farnsworth Contractor Index for Q3 suggest pros may also be seeing some increasing optimism with homeowners.

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Home Improvement
Customer Usage and Attitude

Impacts of Dealer Consolidation on The Building Products Industry with Craig Webb [VIDEO]

Craig Webb joins Grant Farnsworth is this "Shop Talk" to discuss the latest figures in dealer consolidation activity in the building products industry and it implications. Plus, they explore the reasons behind the increase in acquisitions and discuss the challenges faced by dealers today.

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Building & Construction
Market Sizing

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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