[Case Study] Fashion Plumbing Competitive Benchmark and Price Level Assessment
With these findings and recommendations in hand, the manufacturer was able to better understand what Pros consider the breakpoints in entry level, mid-level, and luxury priced plumbing fixtures to be. The research informed recommendations for where to set price valuations for entry level, mid-level, and luxury priced fixtures and enabled them to align their products and marketing efforts to match existing customer perceptions.
