When looking at DIY homeowners and how to connect with them as a building products brand, it can be helpful to categorize these customers into three distinct segments - Light, Moderate, and Heavy DIYers. Take a look at these distinctions in how each segment behaves:
The cabinetry market has remained strong for the past few years and is expected to grow about 3.7%-5.7% CAGR from 2022 to 2027. Forecasts suggest the global cabinet market may reach $12.1 billion by 2024. Here are the top 5 trends influencing the growth of the cabinet market.
There are primarily three types of segmentation that are used in market research: Attitudinal, Behavioral, and Demographic. Which one you should use should be based on the objectives of your research. Let’s unpack each type of customer segmentation:
As observed in the 2023 Building Products Customer study, and again in the 2024 study, 9 in 10 builders and remodelers studied reported high satisfaction rates when they switched brands.
Triangulating data in research involves combining multiple sources, methods, or perspectives to ensure the credibility, validity, and reliability of findings. Here's a step-by-step guide on how to triangulate data in research:
Here are a handful of current trends in the hardware market, as well as future forecasts, to factor into your company’s decision-making process for 2024 and 2025:
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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