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Customer Usage and Attitude

Home Repair and Remodel Forecasted to Drive Demand in Home Improvement Industry in 2023

While the U.S market for new home construction has declined, the home repair and remodel sector represents opportunities for growth in 2023 for building products companies that strongly compete for market share.

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Home Improvement
Customer Usage and Attitude
Market Sizing

Stated versus Derived Importance in Key Driver Analysis During Usage & Attitude Research

When conducting a key drivers analysis for your building products company, it’s helpful to know what factors often drive customers’ decision-making and bring any assumptions up for validation or debunking. And be sure to get detailed. “Durable” is generic, but “Last 10 years without repair” will provide you with deeper insights and recommendations.

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Customer Usage and Attitude
Brand Health

How Custom Market Research Can Better Inform Your Big Data (BI tools)

Big data research is a warehouse that contains masses of information and trends waiting to be uncovered and customized research is a magnifying glass to cut through the statistical noise, focus on the information in question, discover specific details, and explore the context for a more complete story.

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Customer Usage and Attitude
Product Development

[Case Study] Roof Coating Products U&A Research Among Pros

From the research conducted, this coatings manufacturer was able to inform two primary changes in their go-to-market approach. Based on our insights, they were able to improve packaging and merchandising within their channel partners to meet needs of the Pro and increase sales.

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Market Research Case Study
Customer Usage and Attitude

[Case Study] OPE Consumer Path to Purchase

The Farnsworth Group identified key product questions homeowners had during their mower research and how the manufacturer could address any concerns homeowners had when considering various mowers. As a result, this manufacturer has national distribution of its product line throughout Home Centers and Hardware Stores and has increased their presence and revenue among DIY consumers.

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Market Research Case Study
Customer Usage and Attitude

Top 10 Plumbing Industry Trends to Watch for in 2025

After several years of growth, the plumbing industry is poised to slow down notably as higher mortgage rates loom, residential construction slows, and labor shortages persist. Meanwhile, the rise of smart technology and appliances coupled with growing environmental awareness are influencing consumer preferences and the training, knowledge and tools necessary for plumbing professionals to stay ahead of the curve in years to come.

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Home Improvement
Product Development
Customer Usage and Attitude

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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