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Market Sizing

Pros and Cons of Primary vs. Secondary Research in Decision Making

Primary market research is to the custom-built home what secondary research is to the manufactured home. Both add value to the market, but primary research is developed to answer questions unique to your situation, whereas secondary research must be adapted from a broad conclusion into a specific application for your organization.

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Customer Usage and Attitude
Market Sizing

How to Determine Market Demand for a Product in the Home Improvement Industry

To stay competitive in the building materials industry, you have to keep an eye on market demand, along with emerging opportunities for growth and the sales potential of new or enhanced products. This involves identifying and responding to the trends that contribute to increased or decreased demand for various types of building products, or specific features therein.

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Market Sizing
Product Development

Business Research Methods: Best Use Cases of Mixed Mode Surveys (Online and Phone)

Mixed-mode research commonly refers to using more than one market research method for the same task, like using online surveys and phone interviews in the same research project. The most suitable mode of data collection varies depending on the purpose of the research, the size of your sample group, and your resources.

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Brand Health
Customer Usage and Attitude
Market Sizing
Product Development

How Much Does Primary Market Research Cost

In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. Read more for the factors that contribute to overall market research cost.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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