Grant Farnsworth joined Dan Tratensek of the NHPA in early January to discuss key findings from the 2021 Market Measure Report. The pair also shared some predictions for what the home improvement market could see in 2022 and even into 2023.
In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.
Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.
Market sizing and structure research also enables you to identify new opportunities for acquisition, distribution and growth by forecasting and strategizing in an insightful way.
You can apply historical housing starts data to guide business decisions regarding the best audience to target for sales and marketing, where and when customers are using products, and growth potential.
California’s new deadline is 2024 for state regulators to ban the sale of new gas-powered equipment using small off-road engines (SORE).
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
