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Product Development

2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

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Product Development
Customer Usage and Attitude

What is a Good Sample Size and Incidence Rate in Market Research?

Setting the optimal size and incidence rate for a market research survey depends on the overall population size and variability, what data you want to collect, and level of confidence you want to have in the results.

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Product Development
Customer Usage and Attitude
Brand Health
Market Sizing

[Case Study] Qualitative Concept Screening Among Homeowners

A leading manufacturer of outdoor power equipment was in the product development phase to improve their product line in order to increase purchase intent and overall share at home centers. The Farnsworth Group defined the top concept, highlighted why that concept was preferred and identified the key design elements of that concept that could be utilized or combined with other features/concepts to create the ideal product. 

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Product Development
Market Research Case Study

[Case Study] Evaluating Feature/Cost Trade-Offs for Interior Door Hardware

A security products provider for home and businesses sought to better understand what tradeoffs homeowners and professionals make when selecting door hardware at various price points. These findings were used to challenge false assumptions that were driving poor business outcomes.‍ This client has used the data garnered from their custom market research project to guide their product development strategies and focus on improving product attributes that drive purchase. 

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Market Research Case Study
Product Development
Market Sizing

How Custom Market Research Can Better Inform Your Big Data (BI tools)

Big data research is a warehouse that contains masses of information and trends waiting to be uncovered and customized research is a magnifying glass to cut through the statistical noise, focus on the information in question, discover specific details, and explore the context for a more complete story.

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Customer Usage and Attitude
Product Development

[Case Study] Paint Concept Testing

With these findings and recommendations in hand, the manufacturer was able to quantify Pro and DIYer interest in the new paint product concept and make an informed decision regarding the potential investment in going to market.

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Market Research Case Study
Product Development

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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