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2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

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In Q2-2024 Independent Home Improvement Retailers Report Profitability Improvements but Slower Sales

Get the latest insights from the Q2 2024 Independent Retailer Index, a quarterly report in partnership with NHPA, analyzing key business trends like sales, profit margins, and inventory investments for independent home improvement retailers. Understand market challenges, future expectations, and how these insights compare with big-box stores like Lowe's and Home Depot.

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Home Improvement
Market Sizing

2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

Read More
Product Development
Customer Usage and Attitude

Power Tools: Current Market Trends and Future Projections

U.S. power tool sales are set to decline by 1.3% in 2024 but are expected to rebound with 2.8% growth from 2026 to 2028. Brands must focus on innovation, sustainability, and safety to meet the evolving preferences of professional and DIY consumers.

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Customer Usage and Attitude
Product Development
Building & Construction

Home Organization Products Demand Expected to Be Strong in 2025-2028

As homes become smaller and more multifunctional, demand for home organization products is expected to rise through 2028. Higher housing costs and evolving lifestyles are driving consumers to seek versatile storage solutions to maximize their spaces.

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Customer Usage and Attitude
Home Improvement
Product Development

The Need for Building Products and Home Improvement Brands to Steal Brand Share in a Flat Market

To grow sales in a flat market, you must first figure out your brand equity and how you can help it reach its full potential. Here are a few ways to increase brand share within the home improvement market.

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Market Sizing
Brand Health
Home Improvement

5 Real Examples Proving How Sample Quality Is The Difference Between Right and Wrong Corporate Strategy

Here are five examples from real market research studies commissioned by building products manufacturers and retailers where, had our analysts at The Farnsworth Group not used advanced data cleansing techniques to preserve data accuracy, the results and recommendations of the study would have suggested the wrong corporate business strategies, costing millions of dollars.

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Market Research Case Study

Windows & Doors Market Watch: 10 Trends in the Fenestration Industry

Doors and windows are two important elements of a building’s envelope and they directly affect how the structure performs on multiple fronts, not to mention the health and wellbeing of inhabitants. Here are a handful of trends influencing the fenestration industry over the next 5 years.

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Customer Usage and Attitude
Product Development
Market Sizing

Top 10 Plumbing Industry Trends to Watch for in 2025

After several years of growth, the plumbing industry is poised to slow down notably as higher mortgage rates loom, residential construction slows, and labor shortages persist. Meanwhile, the rise of smart technology and appliances coupled with growing environmental awareness are influencing consumer preferences and the training, knowledge and tools necessary for plumbing professionals to stay ahead of the curve in years to come.

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Home Improvement
Product Development
Customer Usage and Attitude

Residential Roofing Market Watch: Homeowner Trends in Roof Repair and Replacement

Roofing projects are a staple project when it comes to maintaining and protecting the value of a house, and homeowners depend heavily on professional contractors to help with repairs and replacements—from selecting and acquiring materials to performing the actual installations.‍ Here's a look at what homeowner trends are impacting the roofing industry in 2024:

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Home Improvement
Customer Usage and Attitude

Hardware Market Watch: Consumer Purchase Trends in Hardware and Fasteners

Here are a handful of current trends in the hardware market, as well as future forecasts, to factor into your company’s decision-making process for 2024 and 2025:

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Market Sizing
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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