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2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

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How to Conduct Market Sizing Research for Home Improvement Products

Market sizing and structure research also enables you to identify new opportunities for acquisition, distribution and growth by forecasting and strategizing in an insightful way.

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Market Sizing
Building & Construction

[Case Study] Segmentation and Opportunity of the Pro Installation Market

A leading cabinet manufacturer sought to define which contractor market segments offered the greatest customer potential that aligned with their position in the market, and which installers have the strongest influence on the brand offaucet used in a project. Here's how we did.

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Home Improvement
Market Research Case Study
Market Sizing

How To Leverage Pricing Research to Reinforce Your Product Lines for Customer Price Sensitivity

In the best of scenarios, a good pricing strategy serves to increase your market share, prop up your brand values, and yield favorable profit margins. After facing a variety of unusual market challenges in 2020 and 2021, it’s time for building products manufacturers and suppliers to return their focus to product development and pricing strategy planning.

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Product Development
Market Sizing

[Case Study] Construction Adhesive Brand Health Tracker

A leading manufacturer of fastening products sought to measure their share of the market among PRO and DIY customer segments. In order to keep an accurate pulse on their brand share and what’s driving purchase decisions, this manufacture commissioned annual custom brand health market research studies in conjunction with customer usage & attitude research from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Customer Usage and Attitude
Brand Health

The Role of Market Research in Product Development Stage Gates

When crafting a new product or enhancing an existing product, you must understand the problem you're trying to solve, evaluate product opportunities within your category and define a marketing strategy to impact product adoption. Enter, primary market research.

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Product Development

Uncertainty Creeping Into Contractors' Future Business Outlooks in Q2 of 2023

A new narrative is taking shape, in contrast to contractor sentiments than we’ve been seeing for the last couple of years. Pay attention to how contractor outlook for the future of 2023 and especially 2024 is changing. Here’s what we’re seeing:

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Home Improvement
Building & Construction

[Case Study] Packaging Research: Evaluating the Best Product Package Design to Move Products Off the Shelves

As a result of this custom market research study, this client walked away with a definitive understanding of which product packaging color scheme was most preferred by customers. Here's how The Farnsworth Group's straightforward approach enabled a clearly discernable “winner” from each of the choices:

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Market Research Case Study
Product Development

How to Target Architects and Designers at Trade Shows in 2019

Although customer expectations have shifted in the past decade, many companies still have the same approach to trade shows. Ten years ago, architects and designers had tighter budgets that restricted which products or brands they considered. Consequently, price rather than service or experience dominated conversations. This is no longer the case in 2019.

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Building & Construction
Home Improvement

How to Use Audience Research to Get Better ROI at Trade Shows

Would you invest in an expensive marketing initiative without researching customer awareness and perceptions? Of course not. And would you continue investing in the marketing initiative without measuring effectiveness or ROI? No way.

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Building & Construction
Home Improvement

How to Increase Market Share Among Younger Contractors

Millennials now form a significant portion of the professional workforce, including contractors. Here's what to know about this segment of building products buyers.

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Building & Construction
Brand Health
Product Development

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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