Blog

FEATURED BLOG

2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

READ NOW

Telephone Survey Advantages and Disadvantages in Manufacturing Market Research

These should be your top considerations when evaluating whether or not to conduct telephone interviews during your market research survey:

Read More
Market Sizing
Brand Health

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research. 

Read More
Product Development

How Design Pros Evaluate Options When Specifying Building Products

As commercial and residential construction evolves, existing design trends will both drive the emergence of new trends while simultaneously keeping pace with current trends. An important customer segment to keep in mind is Designer Pros. Here's are key drivers in how these professionals specify building products.

Read More
Building & Construction
Customer Usage and Attitude

5 Ways to Increase Your Product’s Market Penetration Rate in the Building Material Market

To improve your product’s market penetration rate, you have to be intentional about positioning yourself more competitively in a market you occupy. This starts by genuinely understanding your customer. Then you can identify and implement strategies to increase saturation by solving for the customer and presenting value that competitors are missing.Here are a few ideas for strengthening your market penetration strategy:

Read More
Market Sizing
Customer Usage and Attitude

Targeting Contractors Through Social Media

Many businesses in the building industry assume social media is an effective marketing tool because of its widespread use among consumers. But manufacturers and suppliers serving building industry professionals face a unique set of questions: How often do pros use social media? Do they follow manufacturers/suppliers on social media? If so, what kind of content do pros want to see?

Read More
Building & Construction
Home Improvement

NHPA 2021 Market Measure Report and Home Improvement Retail Performance Forecast

Grant Farnsworth joined Dan Tratensek of the NHPA in early January to discuss key findings from the 2021 Market Measure Report. The pair also shared some predictions for what the home improvement market could see in 2022 and even into 2023.

Read More
Home Improvement
Market Sizing
Building & Construction

Best Use Cases of TURF Analysis for Market Intelligence

Because TURF analysis tells us what combination of attributes for the product will reach the widest unique audience, it can be utilized to optimize your marketing and product development strategies.

Read More
Customer Usage and Attitude
Product Development

Best Practices for Conducting Qualitative Interviews for Market Research

Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.

Read More
Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

Looking Ahead: What Recent CA Legislation Will Mean for Gas vs. Battery Powered OPE

California’s new deadline is 2024 for state regulators to ban the sale of new gas-powered equipment using small off-road engines (SORE).

Read More
Lawn & Ranch
Market Sizing
Customer Usage and Attitude

How to Test New Home Improvement Product Concepts Using Monadic Testing

Monadic Concept Testing is an approach used in product concept testing to ensure equal representation of individual concepts and to mitigate potential order bias when conducting a survey to collect data. It involves presenting your survey respondents or research group with one single product concept at a time.

Read More
Product Development

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES