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Home Improvement

[Case Study] Manufacturer Conducts Brand Health Market Research to Measure Brand Awareness and Brand Share

A leading fixtures manufacturer needed to quantify their brand awareness and brand usage collectively to monitor their brand health among trade Professionals and Consumers. This would enable their channel, marketing, and product teams to understand specific ways their brand could improve go-to-market strategies.

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Home Improvement
Market Research Case Study
Brand Health

[Case Study] Determining the Size of the Market for Shower Drains in the U.S.

A finished plumbing manufacturer needed to better understand the structure and size of the market for shower drains in the United States. The primary objective of this research was to understand the overall size of market and see the distribution of total addressable market. Here's how we helped.

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Building & Construction
Lawn & Ranch
Home Improvement

Building Product Purchasing Trends Among Specialty Trades and Installers in 2023

When preparing and adjusting your go-to-market strategies, it's important to view specialty trades and installers separately from general trades and builders. Here's the latest on specialty trades and installers purchase motivations and purchase mindsets.

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Building & Construction
Home Improvement
Customer Usage and Attitude

The Farnsworth Group Appointed Managing Firm for the Home Improvement Research Institute until 2032

With The Farnsworth Group select­ed by the HIRI Board to man­age HIRI for the fore­see­able future, efforts will be about invest­ing more into HIRI mem­bers and mak­ing a big­ger impact in the home improve­ment indus­try at large.

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Home Improvement

7 Ways to Increase Retail Sales for Home Improvement Products

Both suppliers and distributors are part of the equation to supply entry-level product options, educate customers, and drive project demand. Each of your customer types have unique challenges, preferences, and motivations that require specific selling tactics. Here are seven considerations for bolstering your retail sales.

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Home Improvement
Customer Usage and Attitude

DIY Trends Impacting the Home Improvement Industry in 2024

We regularly study DIYers from across the U.S. about what has shifted in how they research, find, select and purchase building materials products. Here’s a look at what various generations of DIYers had to share about how they intend to go about home improvement projects in 2024.

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Home Improvement
Customer Usage and Attitude

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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