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2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

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[CASE STUDY] Customer Attitude Research Among Power Tool Users

Based on recommendations provided by The Farnsworth Group based, this manufacturer was able to make better tactical decisions across divisions regarding their customer targeting and product strategies that will be used to increase their share and overall sales in the power tools category.

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Customer Usage and Attitude
Market Research Case Study

Home Repair and Remodel Forecasted to Drive Demand in Home Improvement Industry in 2023

While the U.S market for new home construction has declined, the home repair and remodel sector represents opportunities for growth in 2023 for building products companies that strongly compete for market share.

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Home Improvement
Customer Usage and Attitude
Market Sizing

Are Lumber Prices Going to Go Down in 2024?

Two-thirds of U.S. lumber consumption can be attributed to new home construction and home improvement projects, according to CAIA Association. Volatility has defined the lumber market since 2020, but some stability returned in 2023.

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Market Sizing
Building & Construction

What Makes Female DIYers Tick?

A stroll through the aisles of any home improvement chain store shows that women are not the ones being marketed to—or at least not being marketed to correctly. Times are changing though, and manufacturers and distributors who make the effort to target female DIYers in a strategic and thoughtful manner will quickly see returns.

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Home Improvement

The Home Depot to Acquire SRS Distribution, Inc - So, What's Next?

In dozens of conversations since the announcement of The Home Depot's pending acquisition of SRS Distribution Inc., there seem to be more questions than answers. Here’s what we're hearing throughout the industry:

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Building & Construction
Market Sizing

Study Finds PPG Speedhide® Has Larger Specified Percentage Share in Home Centers

Recently, our firm had the opportunity to review analysis of over 60,000 commercially specified paint and coatings products over a three-year period (Jan. 1, 2021 to Dec. 31, 2023). The results show PPG Speedhide® as the product with the larger specified percentage share in home centers, averaging 15.6% per year.

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Market Sizing
Home Improvement

Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry in 2022-2025

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

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Home Improvement
Customer Usage and Attitude
Market Sizing

Future of the Connected Home: Smart Home Automation Trends

Ultimately, channel diversification can help manufacturers of smart home products and systems connect with a wide variety of individuals, systems integrators, and other stakeholders in order to innovate for the changing purchasing behaviors of the modern homeowner and renter.

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Product Development
Customer Usage and Attitude
Market Sizing

How to Position Your Building Product to Appeal to More Trade Professionals in 2024

In a nutshell, here’s what you need to know about how specialty tradespeople are shopping for, and ultimately purchasing products in 2024 based on findings in The Farnsworth Group’s Building Products Customer Guide.

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Customer Usage and Attitude
Product Development

Building Product Purchasing Trends Among Specialty Trades and Installers in 2023

When preparing and adjusting your go-to-market strategies, it's important to view specialty trades and installers separately from general trades and builders. Here's the latest on specialty trades and installers purchase motivations and purchase mindsets.

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Building & Construction
Home Improvement
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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