Blog

FEATURED BLOG

2025 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2025. To keep products moving in 2025 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

READ NOW

4 Top Trends, Challenges, and Opportunities in the Market Research Industry

Here is a look at some of the emerging and prevalent trends in the market research industry and the measures being taken by our team at The Farnsworth Group to stay on top of changes, continually implement best practices, and ensure the reliability of research findings:

Read More
No items found.

Business Research Methods: Best Use Cases of Mixed Mode Surveys (Online and Phone)

Mixed-mode research commonly refers to using more than one market research method for the same task, like using online surveys and phone interviews in the same research project. The most suitable mode of data collection varies depending on the purpose of the research, the size of your sample group, and your resources.

Read More
Brand Health
Customer Usage and Attitude
Market Sizing
Product Development

How to Compare Market Research Firm Options

How do you know for certain you’ve selected the right market research partner? How do you ensure that your partnership investment will yield the right outcomes? Consider this:

Read More
No items found.

Contractors Confident in Future Business Outlook as Volume of New Leads Grows

Q3 of 2023 results from the Farnsworth Quarterly Contractor Index are now available to download. The mindsets of the consumer is strong and that is having a positive impact for home improvement, which we see in how professional contractors view the present and future outlook of their businesses. 

Read More
Home Improvement

How to Measure Brand Awareness and Overall Brand Health

There are several quantitative and qualitative metrics to measure brand awareness across a variety of distribution channels, including brand rankings, net promoter scores and market matching.

Read More
Brand Health

The Future of the Home Center within the Home Improvement Retail Industry

As new freestanding distribution centers are established to support warehousing for bulk orders placed by contractors, home improvement retailers will face new opportunities to cater to the needs of these entirely different buyers.

Read More
Home Improvement
Market Sizing

9 Important Home Improvement Market Size Stats in 2022

In general, the home improvement industry has grown significantly over the past couple of years. However, the numbers tell a much more nuanced story regarding the growth, scale of competition and emerging trends within the market.

Read More
Market Sizing
Home Improvement

Will the Housing Market Crash in 2023?

Various data sets suggest the housing market will not crash, but it will continue to correct. We expect this correction in the form of national home price declines of roughly 10-20%. Here's why:

Read More
Building & Construction
Market Sizing

How to Achieve Trustworthiness in Qualitative Research

Qualitative research is, by nature, more directional than quantitative research. There is a misguided assumption that qualitative data is somehow inferior, or at least more questionable, than quantitative data derived from market research. It all comes down to rigor in qualitative research, and whether your study meets certain criteria for credibility, dependability, transferability and confirmability.

Read More
Brand Health
Home Improvement
Market Sizing
Product Development

Research Design & Data Collection Practices for Brand Health and U&A Surveys

Understanding customer attitudes and motivations, as well as how they purchase and use certain products, is vital to creating a holistic strategy around new product design. Quantitative market research offers a means to confirm ideas and theories about consumer usage and attitudes (U&A) by delivering objective and definitive statistics or numerical data. 

Read More
Brand Health
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES